1 year ago
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FX and CFD broker Pepperstone has become the global naming partner of the Pepperstone ATP Rankings and Official Online Trading Partner of the ATP Tour, following the signing of a sponsorship deal.
The online brokerage spread across the world has gone all-in on Tennis as the Association of Tennis Professionals (ATP) continues to attract a high and valuable viewership.
As per deal, Pepperstone will join the Tour as Platinum Partner with a global on-site presence at 11 events across the ATP Tour season, culminating at the season-ending Nitto ATP Finals in Turin.
Pepperstone will also receive year-round promotion via ATP’s social, digital and broadcast channels, delivering worldwide exposure to the brand and its innovative trading products.
Pepperstone enhances visibility through Tennis
Pepperstone was founded in 2010 and, while headquartered in Melbourne, Australia, the broker has subsidiaries across the globe and is regulated by (ASIC), (FCA), (CySec), (SCB), (DFSA), (BaFin) and (CMA).
Massimo Calvelli, Chief Executive Officer at ATP, said: “We’re thrilled to welcome Pepperstone to our family of global partners and to celebrate the moment with the launch of the Pepperstone ATP Live Rankings. In line with Pepperstone’s award-winning customer service, the ATP is always looking for new ways to improve the experience of our millions of fans around the world, and the launch of the Pepperstone ATP Live Rankings is a landmark moment that will help elevate our storytelling and create new opportunities to engage with the ATP Tour every day of the season.”
Tamas Szabo, Chief Executive Officer at Pepperstone Group, said: “We are tremendously excited to enter into this groundbreaking partnership, becoming the first and Official Online Trading Partner of the ATP Tour. Tennis and trading have a few things in common – preparation, access to information, experience and ultimately the right decision at critical moments. ATP Tour’s global footprint and enormous following will enable us to bring the world’s financial markets to astute, adventurous traders around the world, driving our vision to create a better way to trade.”
The partnership kicks off with the launch of the Pepperstone ATP Live Rankings, that tracks the real-time rankings and impact of match results day-to-day.
In addition to the rankings, Pepperstone also became the naming partner of the season-long Race To Turin, Race To Milan, the ATP Cup Standings, as well as presenting partner of the official year-end No.1 ceremonies in singles and doubles.
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