1 year ago
64 Since he left The Walt Disney Company, Bob Iger has been working as an advisor and board member for the digital avatar platform Genies.
Metaverse proponent Bob Iger has confirmed a surprise return to his previous role as CEO of Disney, taking over from the now-former CEO Bob Chapek.
While Iger is renowned for serving 15 years as the CEO of the global entertainment behemoth, the Disney executive became famous in the crypto space after becoming a director, advisor, and investor in Genies. Genies is a digital avatar platform that runs on Dapper Labs’ Flow blockchain.
Iger said at the time:
“Thrilled to be joining the Genies Board of Directors to help Akash Nigam and company empower humans to create the ‘mobile apps of Web3’: avatar ecosystems.”
He was still at Disney as an executive and board chairman when the firm filed for a Metaverse-related patent on December 28.
That patent was for a “virtual-world simulator in a real-world venue,” and based on the filing, would let visitors to Disney theme parks use mobile phones to generate and project some personalized 3D effects onto any nearby physical spaces, including walls and many other objects.
Nevertheless, Disney stated at the time that there were no current plans” to use the “virtual-world simulator” patent, and the firm has yet to confirm any products related to the patent.
Based on the Hollywood Reporter, Iger’s return will allegedly only be temporary, nonetheless, with Iger just agreeing to serve as Disney’s CEO for the coming two years.
In his new term as CEO, Iger is expected to work with the Board to set the strategic direction for the firm and work strongly to develop a successor. During his absence, Disney has continued to work towards projects involving nonfungible tokens (NFTs), the metaverse, and blockchain for the whole year.
In September, Disney began looking for a principal counsel to work on transactions that involve blockchain, NFTs, decentralized finance (DeFi), and the metaverse.
Mainly seeking somebody to offer “full product life cycle legal advice and support for global NFT products” and guarantee that they comply with all the current rules and regulations in the United States and internationally.
