1 year ago
84 White, who has spent his entire career with Invast, is assuming his new role as the group’s Chief Commercial Officer for EMEA region with immediate effect. He has originally joined the firm back in 2013 as director of marketing.
During a nine-year tenure, White had climbed through the ranks from Head of Prime Services for the APAC region to his recent position. In his new capacity as the chief commercial officer (CCO), he will be in charge of more tasks related to marketing, sales, product development, and customer service to drive business growth and market share.
In his corporate officer position, which combines his technical knowledge with marketing and business development skills, Mr. White will continue to be based out of Limassol, Cyprus.
“Lochlan moves into this role from a position as Head of Prime Services – EMEA. Possessing extensive technical experience, he has a strong dedication to service and building long-term, sustainable partnerships. Lochlan’s promotion is a sign of our commitment to our clients in the Middle East and Europe. Lochlan will continue to develop our client relations throughout Europe and the Middle East,” said James Alexander, Sydney based CCO.
Invast reshuffles management team
Invast Global has been ramping up hiring to capture more market share in a booming PoP environment. Traditionally, only the largest funds and institutions have been able to get access to the benefits provided by the non-bank market makers. This is because access has relied on the client having a tier one prime broker relationship.
The new hires also follow growing global demand for Invast’s PurePrime facility. Tailored for institutional clients, brokerages, hedge funds and sophisticated traders, PurePrime offers optimised FX and CFD liquidity via multiple trading GUIs or API, backed by tier one prime brokers.
Most recently, the company promoted Riana Chaili to head its EMEA business as it doubles down on investing in its liquidity franchise.
Riana had initially joined the Aussie broker back in July 2021 as Managing Director of Cyprus. Prior to that, she had been a mainstay at IC Markets since 2017, when she originally joined the group as its head of RTO, a position she had served in for almost three years.
Finance Feeds had the opportunity to speak with Riana Chaili at the iFX EXPO Dubai. She headlined on the Female Industry Leaders panel, discussing the importance of accessibility and diversity in driving growth.
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